Fruia Cadillac

About Us

Luke Fruia Motors is a world class, one point, full-service, locally owned and operated family business, and we're in your neighborhood.

Established in 1987, our founder, Luke, had already built a strong foundation and reputation for providing quality products and over the top customer service as a Sales Consultant and Service Manager. Our goal is to take that concept to the next level! AND WE ARE.

We know that our commitment to Luke's vision and our drive to provide a uniquely personal and memorable ownership and service experience keep our loyal customers coming back.

Part of the Luke Fruia Family of Dealerships including Fruia Buick GMC of Brownsville and Fruia Motors - Cadillac dealership in Brownsville, Texas.

We love Brownsville, TX and are active in our community. AND THEY DO.

Our pet friendly showroom is a place where local culture and community are deeply rooted and celebrated. Every day you can checkout our guayabera clad Sales team, enjoy a cup of specialty coffee, get a shoe shine, a fresh shave or haircut (not kidding!) and browse our impressive line up of Cadillac, Buick and GMC inventory. The skilled personnel in our state of the art Service facility are ready and capable of providing the relentless customer experience you expect. We take pride in having built a team of rockstars in every department who can get the job done! Our event calendar is always full (follow us @FruiaRGV) and so are our snack jars and complimentary beverage refrigerators.

SO. How far are we willing to go for our community, our dealership team, and you?