Let’s Talk Business: Business Marketing-Marketing Essentials for Your Business

About the Series – Organized by the SBA Lower Rio Grande Valley District Office
Introducing the "Let's Talk Business Series," a 12-part program connecting entrepreneurs with federal, state, and local small business resources. Whether you're a budding entrepreneur or want to grow your business, this series presents essential business topics, provides a forum for networking, and promotes success in today's dynamic business environment. Participants may attend one, two, six, or all sessions.

Session 5 – Business Marketing: Marketing Essentials for Your Business

Marketing is a topic many entrepreneurs ponder as they begin shaping their business ideas. Marketing is a solution-driven process that benefits both the customer and the business owner. While advertising is essential, it is only a single component of the entire marketing process. A marketing plan is the blueprint of strategies to help you win and retain customers. A marketing plan is considered the heart of your business and includes detailed information about your location, product, services, pricing, promotional methods, and the product itself.

Now, more than ever, it's vital for you to know how to distinguish your business from the competition and how to reach your ideal customers. This workshop, presented by Subject Matter Expert Danielle N. Rodriguez, Director of Marketing and Programs, Brownsville Chamber of Commerce, will help you achieve this by covering the following topics:

• Essentials of a marketing plan
• Segmentation and target markets
• Setting achievable marketing objectives
• Business positioning and branding
• Promotional Strategies (digital and traditional marketing)
• Internet and social media marketing
• Measuring your marketing efforts' success

About Danielle N. Rodriguez:

Danielle is the Director of Marketing & Programs for the Brownsville Chamber of Commerce. With a keen digital flair, she amplifies the chamber's online presence while crafting innovative programs and initiatives that empower the chamber's members and businesses in the region. Danielle has an MBA in Marketing and a BBA in Entrepreneurship and Marketing.

For more info, contact Veronica Z. Ortega, at 956-427-8535 or veronica.ortega@sba.gov

The U.S. Small Business Administration provides programs and services on a nondiscriminatory basis. Moreover, SBA can make reasonable arrangements for persons with disabilities if requested at least two weeks in advance.

The SBA's participation does not endorse any opinion, product, or service of the organizations in attendance. The SBA organizes informational workshops for business development purposes only.