Crafting Your Small Business Identity
Who are you? Why is branding crucial for a NEW business?
Creating an effective brand - your business identity - starts right at the beginning of your entrepreneurial journey!
It's essential to create a framework that is not only distinct to your business but also easily recognizable by your customers. When executed effectively, an effective brand ensures that your business remains at the forefront of customers' minds.
This session is designed to guide new businesses in shaping their brand or identity.
Webinar Highlights:
Creating an effective brand - your business identity - starts right at the beginning of your entrepreneurial journey!
It's essential to create a framework that is not only distinct to your business but also easily recognizable by your customers. When executed effectively, an effective brand ensures that your business remains at the forefront of customers' minds.
This session is designed to guide new businesses in shaping their brand or identity.
Webinar Highlights:
- What constitutes a brand or identity?
- Why is branding significant?
- The three core principles of branding
- Steps to develop your brand or identity
- How to protect and sustain a successful brand or identity
*Presented by the UTRGV SBDC with promotional support from participating resource partners, including the Alton Economic Development Corporation; Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Economic Development Corporation of Weslaco; Edinburg Chamber of Commerce; Elsa Economic Development Corporation; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Hidalgo Economic Development Corporation; Palmview Chamber of Commerce; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; and Weslaco Area Chamber of Commerce & Visitors Center.
Crafting Your Small Business Identity
Date and Time
Thursday May 22, 2025
2:00 PM - 3:00 PM CDT
Location
Website
