Sombrero Festival is a Brownsville original. Founded in 1986 to enhance the spirit of Charro Days, Sombrero Festival is now the largest event in Cameron County, TX and benefits multiple non-profit organizations and causes throughout the community. The festival is held in Washington Park in downtown Brownsville opening the last Thursday of February each year during the annual Charro Days holiday. We are a family friendly event catering to multiple generations with food, music, and fun for everyone. We offer events and rides for kids, and entertainment and events for everyone from Millennials to the Greatest Generation.
Sombrero Festival is a 501 (c)(4) non-profit corporation. Our officers and board members are all volunteers, and Sombrero Festival makes donations to local non-profit groups who volunteer time at the annual event.
Sombrero Festival provides the best marketing venue during Charro Days. Our 3 day event attracts a large cross-segment of the regional population and tourists who plan their stay to coincide with the local holiday by featuring well-known Hispanic Artists, local music, up and coming musicians from across the state, and great classic rock, country, and cover bands. We now offer a Sombrero Festival membership which includes mixers between September and January each year, an Annual Costume Gala held in mid-February and a Kayak Fun Race held in the resaca at Cobbleheads in February each year before festival weekend, and we’re excited at new opportunities still to come!