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DTSTART:20210330T150000Z
DTEND:20210330T170000Z
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SUMMARY:The Targeted Audience: Buyer Persona and Content Creation
DESCRIPTION:The Targeted Audience: Buyer Persona and Content Creation\n\n\n\nDate: 3/30/21\n\nTime: 10:00 AM - 12:00 PM (CDT)\n\nRegistration Deadline: 3/29/21 2:00 PM (CDT)\n\nFee: No Fee\n\n\n\nPoint of Contact: Albert Capistran\, Business Advisor (956) 665-7535\n\n\n\nProgram Format: Online Meeting (Live)\n\nTraining Topics: COVID-19 General Support\, Marketing/Sales\, Social Media\n\nDescription:\n\n\n \n\nWhat do small businesses need to effectively connect with their audience?\n\nThis webinar is designed to inform small business owners how to create advertising content that will successfully attract prospective customers. Knowing the businesses targeted audience will help attract\, retain\, and enthuse customers as well as generate revenue for the company. Join us to learn how Buyer Personas and Content Creation can benefit any small business and inspire creativity!\n\nWorkshop Highlights:\n\n\n	Understand the characteristics of your audience.\n	Creating advertising and social media content successfully. \n	Strategically engage with your ideal customer.\n\n\nThis webinar session is presented by Marketing Queen\, Patty Rojas of Monarch International as part of our Mastering Marketing & Social Media series. \n\n\n\nMastering Marketing & Social Media Series \n\nThis session is part of our "Mastering Marketing & Social Media Series" which includes the following sessions:\n\n\n	Marketing Power\, Insight\, and Budgeting (February 23rd) \n	The Targeted Audience: Buyer Persona & Content Creation (March 30th)\n	Understanding Social Media Platforms (April 20th)\n	What is the Data Behind Social Media? (Coming Soon)\n\n\nThis webinar is hosted by the UTRGV SBDC with promotional support by the Brownsville Chamber of Commerce\, The Greater Mission Chamber of Commerce\, and San Benito Chamber of Commerce.\n\nInstructions: \n\nClick the "Sign up" button above and register to participate in this webinar!\n\nIn addition to virtual training opportunities\, the center continues to provide no-cost\, confidential\, one-to-one\, bilingual business advisement through remote assistance in the Rio Grande Valley. For an appointment\, please register at eCenter Direct.\n\nFor additional questions\, please call our office at 956-665-7535\, or send us an email.
X-ALT-DESC;FMTTYPE=text/html:<h1 style="font-size: 24px\; font-weight: bold\; line-height: 36px\; padding-top: 0px\; padding-bottom: 12px\; margin: 0px\; vertical-align: top\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\;">The Targeted Audience: Buyer Persona and Content Creation</h1>\n<img height="200" src="https://utsa.ecenterdirect.com/image/0AA0E4AE-3204-45DD-9433-5A516E9CBB02" style="max-width: 560px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; width: 400px\; height: 200px\;" width="400" /><br />\n<img alt="" height="518" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2211/Image/3.30.21TheTargetedAudienceBuyerPersonaandContentCreation.jpg" style="width: 400px\; height: 518px\;" width="400" />\n<div id="info" style="margin-left: 0px\; margin-right: 10px\; padding-top: 5px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\;"><label style="font-weight: bold\; line-height: 20px\;">Date:</label>&nbsp\;3/30/21<br />\n<label style="font-weight: bold\; line-height: 20px\;">Time:</label>&nbsp\;10:00 AM - 12:00 PM (CDT)<br />\n<label style="font-weight: bold\; line-height: 20px\;">Registration Deadline:</label>&nbsp\;3/29/21 2:00 PM (CDT)<br />\n<label style="font-weight: bold\; line-height: 20px\;">Fee:</label>&nbsp\;No Fee<br />\n<br />\n<label style="font-weight: bold\; line-height: 20px\;">Point of Contact:</label>&nbsp\;<a href="mailto:albert.capistran@utrgv.edu" style="color: rgb(45\, 119\, 179)\; text-decoration-line: none\;">Albert Capistran\, Business Advisor</a>&nbsp\;(956) 665-7535<br />\n<br />\n<label style="font-weight: bold\; line-height: 20px\;">Program Format:</label>&nbsp\;Online Meeting (Live)<br />\n<label style="font-weight: bold\; line-height: 20px\;">Training Topics:</label>&nbsp\;COVID-19 General Support\, Marketing/Sales\, Social Media<br />\n<label style="font-weight: bold\; line-height: 20px\;">Description:</label>\n\n<div class="conf-desc" style="padding-top: 0px\; padding-bottom: 10px\;">\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">&nbsp\;</p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\; color: rgb(0\, 0\, 128)\;"><strong>What do small businesses need to effectively connect with their audience?</strong></span></p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\;">This webinar is designed to inform small business owners how to create advertising content that will successfully attract prospective customers. Knowing the businesses targeted audience will help attract\, retain\, and enthuse customers as well as generate revenue for the company.&nbsp\;Join us to learn how Buyer Personas and Content Creation can benefit any small business and inspire creativity!</span></p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\; color: rgb(0\, 0\, 128)\;"><strong>Workshop Highlights:</strong></span></p>\n\n<ul style="margin-top: 3px\;">\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\;">Understand the characteristics of your audience.</span></li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\;">Creating advertising and social media content successfully.&nbsp\;</span></li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-size: 10pt\; font-family: arial\, helvetica\, sans-serif\;">Strategically engage with your ideal customer.</span></li>\n</ul>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">This webinar session is presented by Marketing Queen\, Patty Rojas of Monarch International as part of our Mastering Marketing &amp\; Social Media series.&nbsp\;</span></p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;"><img alt="" height="100" src="https://media-exp1.licdn.com/dms/image/C5603AQFvGKf8Z--yug/profile-displayphoto-shrink_800_800/0/1592413281607?e=1617840000&amp\;v=beta&amp\;t=-ntDFpuFd0652pn-P91WsiaWbcD_9O3vW99Yu9_1GIQ" style="max-width: 90%\;" width="100" /></span></p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="color: rgb(51\, 51\, 153)\; font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;"><strong>Mastering Marketing &amp\; Social Media Series</strong>&nbsp\;</span></p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">This session is part of our &quot\;Mastering Marketing &amp\; Social Media Series&quot\; which includes the following sessions:</span></p>\n\n<ul style="margin-top: 3px\;">\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">Marketing Power\, Insight\, and Budgeting&nbsp\;<span style="color: rgb(128\, 0\, 0)\;">(February 23rd)&nbsp\;</span></span></li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">The Targeted Audience: Buyer Persona &amp\; Content Creation&nbsp\;<span style="color: rgb(128\, 0\, 0)\;">(March 30th)</span></span></li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">Understanding Social Media Platforms&nbsp\;<span style="color: rgb(128\, 0\, 0)\;">(April 20th)</span></span></li>\n	<li style="margin-top: 0px\; margin-left: 0px\; line-height: 25.6px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">What is the Data Behind Social Media?<span style="color: rgb(128\, 0\, 0)\;">&nbsp\;(Coming Soon)</span></span></li>\n</ul>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;"><span style="font-family: arial\, helvetica\, sans-serif\; font-size: 10pt\;">This webinar is hosted by the UTRGV SBDC with promotional support by the Brownsville Chamber of Commerce\, The Greater Mission Chamber of Commerce\, and San Benito Chamber of Commerce.</span></p>\n</div>\n<label style="font-weight: bold\; line-height: 20px\;">Instructions:</label>&nbsp\;\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">Click the &quot\;Sign up&quot\; button&nbsp\;above&nbsp\;and register to participate in this webinar!</p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">In addition to virtual training opportunities\, the center continues to provide no-cost\, confidential\,&nbsp\;one-to-one\,&nbsp\;bilingual business advisement through remote assistance in the Rio Grande Valley.&nbsp\;For an appointment\, please register at&nbsp\;<a href="https://utsa.ecenterdirect.com/signup?centerid=18" style="color: rgb(45\, 119\, 179)\; text-decoration-line: none\;"><strong>eCenter Direct</strong></a>.</p>\n\n<p style="margin-top: 0px\; margin-bottom: 10px\; line-height: 23.2px\;">For additional questions\, please call our office at&nbsp\;<strong>956-665-7535</strong>\, or send us an<strong>&nbsp\;<a href="mailto:sbdc@utrgv.edu" style="color: rgb(45\, 119\, 179)\; text-decoration-line: none\;">email</a>.</strong></p>\n</div>\n
LOCATION:
UID:e.2211.6922
SEQUENCE:3
DTSTAMP:20260517T203829Z
URL:https://business.brownsvillechamber.com/events/details/the-targeted-audience-buyer-persona-and-content-creation-6922
END:VEVENT

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