BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20220920T150000Z
DTEND:20220920T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Creating a Brand Style Guide for Your Small Business
DESCRIPTION:REGISTRATION LINK:\n\nhttps://utrgv.zoom.us/.../74166.../WN_CF-PaZx4QESLyM3tMkm0lw\n\n\n\nWEBINAR DESCRIPTION:\n\nYou have a marketing plan and a brand identity for your small business. Now what?\n\nIt takes time and money to establish your brand identity. Make sure to protect your investment by setting and enforcing your brand guidelines!\n\nA brand style guide is a manual for all your promotional materials\, including fonts\, logos\, color schemes\, and even your 'voice'. This manual is an essential tool to ensure that your small business creates and maintains consistent materials inside and outside your company.\n\nHelp your customers recognize your company at every point of contact   on your website\, social platforms\, signage\, business card\, uniform\, etc! Join us for this practical webinar to create your own style guide.\n\n*Recommended for small businesses with a brand identity.\n\n \n\nWebinar highlights:\n\n\n	Mission statement\n	Name & tagline\n	Voice & tone\n	Intended audience\n	Visual identity\n	Logo\n	Color Palette\n	Typography\n	Photography and Videography\n	Iconography\n	Creative Partners\n	Future Planning\n\n\nThis webinar is presented by Jaenie Longoria\, Global Business Consultant with Biz Media Firm.\n\nThis webinar is hosted by the UTRGV Small Business Development Center with promotional support from area resource partners: Brownsville Chamber of Commerce\, Edinburg Chamber of Commerce\, Greater Pharr Chamber of Commerce\, Rio Grande City Public Library\, RGV Hispanic Chamber of Commerce\, and South Padre Island Chamber of Commerce.\n\nRegister at link above. Deadline applies.
X-ALT-DESC;FMTTYPE=text/html:<img alt="" height="120" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2211/Image/SBDC1.jpg" style="width: 419px\; height: 120px\;" width="419" /><br />\n&nbsp\;\n<div class="m8h3af8h l7ghb35v kjdc1dyq kmwttqpk gh25dzvf" style="overflow-wrap: break-word\; margin: 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;"><strong>REGISTRATION LINK:</strong><br />\n<u><a class="qi72231t nu7423ey n3hqoq4p r86q59rh b3qcqh3k fq87ekyn bdao358l fsf7x5fv rse6dlih s5oniofx m8h3af8h l7ghb35v kjdc1dyq kmwttqpk srn514ro oxkhqvkx rl78xhln nch0832m cr00lzj9 rn8ck1ys s3jn8y49 icdlwmnq cxfqmxzd ezidihy3" href="https://utrgv.zoom.us/webinar/register/7416615418030/WN_CF-PaZx4QESLyM3tMkm0lw?fbclid=IwAR3Eogh_hxYxZ3pjd8quN08Xgpyed4T4q8R1MdCFWVhHns0jB-ycCaX1XEY" rel="nofollow noopener" role="link" style="color: var(--blue-link)\; cursor: pointer\; text-decoration-line: none\; outline: none\; list-style: none\; border-width: 0px\; border-style: initial\; border-color: initial\; box-sizing: border-box\; text-align: inherit\; margin: 0px\; padding: 0px\; background-color: transparent\; -webkit-tap-highlight-color: transparent\; display: inline\; touch-action: manipulation\; font-family: inherit\;" tabindex="0" target="_blank"><span style="color:#008080\;">https://utrgv.zoom.us/.../74166.../WN_CF-PaZx4QESLyM3tMkm0lw</span></a></u></div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;"><br />\n<strong>WEBINAR DESCRIPTION:</strong><br />\nYou have a marketing plan and a brand identity for your small business. Now what?</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">It takes time and money to establish your brand identity. Make sure to protect your investment by setting and enforcing your brand guidelines!</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">A brand style guide is a manual for all your promotional materials\, including fonts\, logos\, color schemes\, and even your &lsquo\;voice&rsquo\;. This manual is an essential tool to ensure that your small business creates and maintains consistent materials inside and outside your company.</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Help your customers recognize your company at every point of contact &ndash\; on your website\, social platforms\, signage\, business card\, uniform\, etc! Join us for this practical webinar to create your own style guide.</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">*Recommended for small businesses with a brand identity.<br />\n&nbsp\;</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Webinar highlights:</div>\n\n<ul>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Mission statement</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Name &amp\; tagline</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Voice &amp\; tone</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Intended audience</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Visual identity</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Logo</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Color Palette</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Typography</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Photography and Videography</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Iconography</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Creative Partners</li>\n	<li class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Future Planning</li>\n</ul>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">This webinar is presented by Jaenie Longoria\, Global Business Consultant with Biz Media Firm.</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">This webinar is hosted by the UTRGV Small Business Development Center with promotional support from area resource partners: Brownsville Chamber of Commerce\, Edinburg Chamber of Commerce\, Greater Pharr Chamber of Commerce\, Rio Grande City Public Library\, RGV Hispanic Chamber of Commerce\, and South Padre Island Chamber of Commerce.</div>\n\n<div class="l7ghb35v kjdc1dyq kmwttqpk gh25dzvf jikcssrz" style="overflow-wrap: break-word\; margin: 0.5em 0px 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(5\, 5\, 5)\; font-size: 15px\;">Register at link above. Deadline applies.</div>\n
LOCATION:Zoom Webinar
UID:e.2211.7180
SEQUENCE:3
DTSTAMP:20260428T131610Z
URL:https://business.brownsvillechamber.com/events/details/creating-a-brand-style-guide-for-your-small-business-7180
END:VEVENT

END:VCALENDAR
