BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250522T190000Z
DTEND:20250522T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Crafting Your Small Business Identity
DESCRIPTION:Who are you? Why is branding crucial for a NEW business?\n\n\n\nCreating an effective brand - your business identity - starts right at the beginning of your entrepreneurial journey!\n\n\n\nIt's essential to create a framework that is not only distinct to your business but also easily recognizable by your customers. When executed effectively\, an effective brand ensures that your business remains at the forefront of customers' minds.\n\n\n\nThis session is designed to guide new businesses in shaping their brand or identity.\n\n\n\nWebinar Highlights:\n\n\n	What constitutes a brand or identity? \n	Why is branding significant? \n	The three core principles of branding \n	Steps to develop your brand or identity \n	How to protect and sustain a successful brand or identity \n\n\n\n\n*Presented by the UTRGV SBDC with promotional support from participating resource partners\, including the Alton Economic Development Corporation\; Brownsville Chamber of Commerce\; Consulate of Mexico in McAllen\; Economic Development Corporation of Weslaco\; Edinburg Chamber of Commerce\; Elsa Economic Development Corporation\; Greater Alton Chamber of Commerce\; Greater Pharr Chamber of Commerce\; Greater Mission Chamber of Commerce\; Harlingen Economic Development Corporation\; Hidalgo Economic Development Corporation\; Palmview Chamber of Commerce\; Rio Grande City Economic Development Corporation\; Rio Grande City Greater Chamber of Commerce\; Rio Grande City Public Library\; Rio Grande Valley Hispanic Chamber of Commerce\; San Benito Chamber of Commerce\; South Padre Island Chamber of Commerce\; Starr County Industrial Foundation\; and Weslaco Area Chamber of Commerce & Visitors Center.
X-ALT-DESC;FMTTYPE=text/html:<img alt="" height="181" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/2211/Image/SBDCBanner.PNG" style="width: 600px\; height: 181px\;" width="600" />\n<div class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\; font-family: " ui="">&nbsp\;</div>\n\n<div class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\; font-family: " ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;"><span font-size:="" helvetica="" style="color: rgb(35\, 35\, 51)\; font-family: " white-space-collapse:="">Who are you? Why is branding crucial for a NEW business?<br />\n<br />\nCreating an effective brand - your business identity - starts right at the beginning of your entrepreneurial journey!<br />\n<br />\nIt&#39\;s essential to create a framework that is not only distinct to your business but also easily recognizable by your customers. When executed effectively\, an effective brand ensures that your business remains at the forefront of customers&#39\; minds.<br />\n<br />\nThis session is designed to guide new businesses in shaping their brand or identity.<br />\n<br />\nWebinar Highlights:</span></span></span></div>\n\n<ul>\n	<li class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\;" ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;">What constitutes a brand or identity? </span></span></li>\n	<li class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\;" ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;">Why is branding significant? </span></span></li>\n	<li class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\;" ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;">The three core principles of branding </span></span></li>\n	<li class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\;" ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;">Steps to develop your brand or identity </span></span></li>\n	<li class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\;" ui=""><span style="font-family:verdana\;"><span style="font-size:14px\;">How to protect and sustain a successful brand or identity </span></span></li>\n</ul>\n\n<div class="x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s" color:="" font-size:="" segoe="" style="margin: 0.5em 0px 0px\; overflow-wrap: break-word\; font-family: " ui=""><br />\n<span style="font-family:verdana\;"><span style="font-size:14px\;"><span font-size:="" helvetica="" style="color: rgb(35\, 35\, 51)\; font-family: " white-space-collapse:="">*Presented by the UTRGV SBDC with promotional support from participating resource partners\, including the Alton Economic Development Corporation\; Brownsville Chamber of Commerce\; Consulate of Mexico in McAllen\; Economic Development Corporation of Weslaco\; Edinburg Chamber of Commerce\; Elsa Economic Development Corporation\; Greater Alton Chamber of Commerce\; Greater Pharr Chamber of Commerce\; Greater Mission Chamber of Commerce\; Harlingen Economic Development Corporation\; Hidalgo Economic Development Corporation\; Palmview Chamber of Commerce\; Rio Grande City Economic Development Corporation\; Rio Grande City Greater Chamber of Commerce\; Rio Grande City Public Library\; Rio Grande Valley Hispanic Chamber of Commerce\; San Benito Chamber of Commerce\; South Padre Island Chamber of Commerce\; Starr County Industrial Foundation\; and Weslaco Area Chamber of Commerce &amp\; Visitors Center.</span></span></span></div>\n
LOCATION:WEBINAR REGISTRATION LINK
UID:e.2211.8090
SEQUENCE:3
DTSTAMP:20260519T005147Z
URL:http://business.brownsvillechamber.com/events/details/crafting-your-small-business-identity-8090
END:VEVENT

END:VCALENDAR
